Switching costs are the costs of switching from one product to another. If you're a Mac user there are significant costs involved in switching to a PC (and vice versa). You will need to learn a new operating system. Some of your sofware will need to be replaced. Some of your files won't transfer properly, and some of your hardware will not work with the PC. To some extent you are "locked in" to using the Mac because of the cost of switching.
page revision: 1, last edited: 28 Feb 2011 14:57