Objectives

This is what I want you to get out of this class:

Objectives

The objectives of this course are to:

  • Give you a sound understanding of the impact the Internet has had on business
    • Provide you with a solid microeconomic foundation and a set of business analytical skills which you can apply to analyze internet-related businesses
      • Why they succeed or fail
      • How an internet-related business can improve its chances of success
  • Give you a level of understanding of internet technology and terminology sufficient to understand the business implications of the technology
  • Prepare you for the internet-enabled workplace
    • Provide hands-on experience with internet tools
    • Provide experience at working on a collaborative research project using internet tools
    • Provide experience at analyzing real internet businesses
      • Market and competitor research
      • Financial performance

Learning Outcomes

At the end of this course students should be able to

  • Demonstrate the ability analyze real internet-related businesses
    • Business model of an internet business - costs, revenues, risks
    • Understand key terms: business model, competitive advantage, competitive strategy, marketing strategy
    • Understand key economic factors that determine success or failure, such as economies of scale, shipping costs, customer acquisition costs
  • Be able to understand basic financial reports
  • Be familiar with the ways in which the internet can be used in every business
    • Internet marketing
    • Collaboration
    • Outsourcing
  • Understand the key success factors for internet businesses
  • Understand the impact of the internet on various industries
    • Competitive environment
    • Business models
  • Understand the business implications of internet technology
  • Understand the basics of startups
    • Sources of finance
    • Exit strategies - IPOs, trade sales
  • Understand the impact of likely future developments in internet business
  • Understand how the internet affects the way people work
  • Demonstrate the ability to use wikis, blogs, internet survey software and basic web site development tools
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