Lectures
Preliminary Outline - Lectures/Class Schedule - Content will Evolve
Each lecture will be anchored by a case study
- (1/26/09) Lecture 1: selling online: costs, impact on business economics
- (2/2/09) Lecture 2: online retail: pure-play internet retailers; html, how the internet works
- (2/9/09) Lecture 3: strategy of online retailers; distribution, channel conflict; eBay & Priceline; intro to the network effect
- (2/16/09) Lecture 4: internet markets; the internet and pricing; internet services; User Generated Content (UGC), Web 2.0
- (2/23/09) Lecture 5: economics of attention; internet marketing 1
- (3/2/09) Lecture 6: internet marketing 2
- (3/9/09) TBD
- (3/16/09) NO CLASS - SPRING RECESS
- (3/23/09) L7: Internet marketing 2
- (3/30/09) L8: Information businesses 1
- (3/31/09) - ** Last day to withdraw **
- (4/6/09) L9: Information businesses 2
- (4/13/09) L10: Internet in the workplace
- (4/20/09) tbd
- (4/27/09) tbd
- (5/4/09) Group presentations, class discussion
- (5/11/09) Final exam week: Group presentations, class discussion
page revision: 163, last edited: 04 Jul 2009 18:48