Lectures

Preliminary Outline - Lectures/Class Schedule - Content will Evolve

Each lecture will be anchored by a case study

  • (1/26/09) Lecture 1: selling online: costs, impact on business economics
  • (2/2/09) Lecture 2: online retail: pure-play internet retailers; html, how the internet works
  • (2/9/09) Lecture 3: strategy of online retailers; distribution, channel conflict; eBay & Priceline; intro to the network effect
  • (2/16/09) Lecture 4: internet markets; the internet and pricing; internet services; User Generated Content (UGC), Web 2.0
  • (2/23/09) Lecture 5: economics of attention; internet marketing 1
  • (3/2/09) Lecture 6: internet marketing 2
  • (3/9/09) TBD
  • (3/16/09) NO CLASS - SPRING RECESS
  • (3/23/09) L7: Internet marketing 2
  • (3/30/09) L8: Information businesses 1
  • (3/31/09) - ** Last day to withdraw **
  • (4/6/09) L9: Information businesses 2
  • (4/13/09) L10: Internet in the workplace
  • (4/20/09) tbd
  • (4/27/09) tbd
  • (5/4/09) Group presentations, class discussion
  • (5/11/09) Final exam week: Group presentations, class discussion
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