Industry Research

An industry is a group of companies that compete with one another to meet a particular customer need.

Industry research includes:

  • The size of the industry (the total revenue of all the companies in the industry)
  • The major companies in the industry
  • The profitability of the industry
  • The factors affecting the profitability of the industry
  • The trends in the industry
  • And much more…

Industry research is often conducted by industry associations. An example is the Recording Industry Association of America (RIAA). These associations act in the interests of their members; they form an industry lobby, which is one example of a special interest group.

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