In Progress
Future Lectures - Work in Progress
* Disintermediation and channel conflict
* Financial services
* PC sales
* Realtors
* How does your customer search?
* How much work is it to buy from you?
* different search objectives, risk
* Access; filtering (compare to offline)
* Developing an internet marketing campaign
- Integration with offline marketing
* Search engine optimization, referral rings
- B2B
- Online marketplaces
- Supply chain management
- EDI and internet transactions; XML; extranets
- Sourcing solutions
- Narrowcasting
- Winner take all markets
- Why is there so much pornography on the internet?
- Issues
- Piracy and rights management
- New technology
- Internet TV
- User Generated Content, Web 2.0 etc.
- The importance of the network effect
- Networking sites
- Social: MySpace, Facebook
- Professional: LinkedIn
- Dating sites
- What does eHarmony tell us?
- Communities
- Other Topics - place holder
- eBay, Amazon shops. other online retail auctions
- Priceline, hotels.com etc.
- Airline pricing and yield management
- Payment systems - PayPal
- Why did we need PayPal?
- Economies of scale
- Amazon's web services
- Why so many things are free on the internet - Hotmail, gmail, etc.
- The importance of lock-in (switching costs)
- Job search sites
- The mobile internet
- Open source
- Economics of search
- Customer feedback
- Characteristics of networks - small world effect
- User communities
- Dell and online configuration
- Remote applications - surgery
- The IT industry - selling pans to gold miners
- Arms race
- Internet strategy - leveraging asymmetries
- Online learning
- Price discrimination and yield management
- Portals (WebMD etc.)
- Blogs
- Wikipedia, "wikinomics"
Ideas for Improvement
- Be more explicit about the pure internet businesses
- How they generate such large market caps
- Why they're so attractive to investors (particularly high growth rates)
- Explain more about the role of venture capital and the startup process
- Consider some history of the internet
- Timeframes, evolution
- Make the content and the key messages tighter
- Sometimes the key message gets obscured in the details
- Customer acquisition cost needs to be clearer earlier
- Tighten references and citation standards
- Explain business research methods earlier
- Start group project earlier
- Put long tail effect earlier - in retail section
- Students really struggled with market size - need to explain what that is and where the information comes from (and why its important)
- Explain that it's just the sum of revenues of companies in the industry
- Some (most?) didn't really get 5 Forces - need to introduce basic tools earlier
- Need to explain competitive strategy better - lots of people couldn't tell the difference between competitive strategy and marketing strategy
- Startup/entrepreneurial endeavours
- Cash flow, financing
- People wanted to understand this!
- Explain most used tools more clearly - hotmail, google — in terms of the basic functions in business: communication, search
- could talk about skype
- Tv - produce it and get it to you
- do more on web site design: how it works, why it is important, what it involves, what it costs
- what web sites have had the biggest impact on your life and why
- more standard stuff e.g. online banking
- more to come
Project Ideas
- Brightcove
- Television
- Apparel retailing online
- Logistics
- Internet banking
- Internet gaming (gambling)
- Social networking - making money from it
- Wireless internet business opportunities
- Selling clothing on the internet
- Movie rental business
- Outsourcing
- Buying groceries on the internet
- Second Life and Virtual Worlds
- Customer service and the internet
- Cloud computing
- Something involving internet survey
- Internet business plan
page revision: 40, last edited: 24 Oct 2009 14:47