Developing a Marketing Strategy
  1. Analyze your position
    1. What are you in a position to do better than your competitors
  2. Analyze the customers’ buying process
    1. Stimulus; search; buy; change state
  3. Decide how to influence buying process
    1. Choose tactics
    2. Set budget
  4. Implement tactics
  5. Measure performance and take corrective action as necessary
    1. Change position? Target different market? New tactics?
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