The Internet and Business - Catalog Course Description

Students examine the impact of the Internet on business and develop a solid foundation for evaluating current and future Internet business applications. Topics include: Internet businesses; the impact of the Internet on traditional businesses, including Internet marketing, customer relationship management, and virtual workplaces; information businesses (music, software, movies, news); and global issues (outsourcing, offshoring).

CBU3060.20 / 4 credits
R. David Seabrook
Mon., 6:30–9:50 p.m.
Jan. 28–May 12
Natural Sciences Bldg., Room 3001


See also the entries on the Menu under Industries and Topics.

1. How the Internet works
a. Origins
b. Structure and evolution of the Internet
c. The role of standards: TCP/IP, HTML, JPEG etc.
d. Technology developments
e. Evolving standards

2. A framework for analysis
a. Human transactions
b. Economics of the internet
c. Filtering and search costs
d. How the Internet affects each component of human transaction
e. Possibilities for transforming the way humans interact

3. Internet businesses:
a. The brief history of Internet business: B2B, B2C, search engines, networking businesses, user-generated content
b. Internet business models – how they make money
c. Analysis of Internet business successes and failures

4. Traditional Businesses and the Internet
a. Information businesses
b. Internet marketing
c. Impact on relative power of small and large businesses
d. Organization structure

5. Global issues
a. Open source
b. Outsourcing and off-shoring

6. The internet and the broader economy
a. Impact of the internet on growth
b. Impact on employment and type of jobs

Teaching methods

Classes will make extensive use of case studies as a basis for student discussion.
Internet tools will be used wherever possible to give students hands-on experience.

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