Approach

An internet business is just a business. It has revenues and costs, customers and competitors. But the internet has some unique characteristics that make internet businesses worth studying.

The internet is a fast-moving environment. You need research skills to be able to keep up.

Here are some topics and skills I want to cover:

  • understanding financial statements (to analyze public companies)
  • analyzing a business model
  • internet marketing
  • more to come

The internet is a network of computers. Computer technonology is rich with jargon. You need to understand some of these terms. The level I'm aiming for is "sophisticated business user" - that is, someone who is primarily concerned with the business aspects of internet commerce, but who understands enough about the technology to have a sensible conversation with a business analyst or a web programmer.

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