Barnes and Noble Booksellers

  • Went online March 1997 with storefront on AOL
  • Tried to buy the largest book wholesaler - Ingram - but Federal Trade Commission opposed the deal because it might reduce competition
  • Offered deep discounts - up to 30% - responded with 40% discounts on selected titles
  • Reportedly burned through $100 million trying unsuccessfully to compete with
Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License